SENIOR ART DIRECTOR // CREATIVE LEAD
I am a multidisciplinary passionate conceptual and hands on Art Director. I have 10+ years’ experience in conceptual design, atl, digital creative content, brand experience, video/photo shooting direction and creative technology (recently specialised in VR, AI and machine learning).
I established most of my career in the Luxury industry: fashion, hospitality and jewellery and in the music industry. However lately I have been working mainly on technology clients seeking to achieve a premium look & feel – such as Huawei Mobile and Porsche Design.
In charge of artistic projects from brief till execution, strategist, conceptual, discrete and attentive to details. I am fluent in French, English and Italian (native) due to a multi-cultural experience background developed in Milan, San Francisco, Paris and London.
My main area of interest are experiential & innovation design and new trends.
I am also an active multimedia artist, working mainly on immersive environments, moving image and sound.
I currently live and work in London.
technology: Honk Kong Science & Technology Park, Facebook, Huawei Mobile, Porsche design, Intel, Blackberry – fashion/beauty/fragrances The Body Shop – Alessandra Gucci – Armani – Take 2 – Gilli Group – Anna Molinari – L’Oréal – hospitality & travel Ritz-Carlton Hotel – Jnan Polo Club – Quintessentially – Arabian Pearl Holdings – AER Blow-dry Bar, London – Mermaid Maternity Retreat, Chelsea – MarieLou&D BeautySalon NY – ADLUX (private aviation) Group – Organisme du Tourisme Tunisien – design/jewellery/eyewear Kartell design – Safilo Group – Montblanc projets spéciaux – Arabian Pearl Holdings – Picchiotti bijoux – Platinum Group – Pirelli Group – wines & spirit Campari Group – Aperol Spritz – Santa Teresa Ron – Olmeca Tequila – Glen Grant – Campo Viejo Rioja – financial/industrial/media Société Générale, Paris – Macif Insurance Paris – Canal+ – Fabacus, London – Sky TV – Sailing Channel – Aljazeera Media Network – Condé Nast – Rollingstone Magazine – automotive Alfa Romeo – Mercedes-Benz non-profit organisations The Autism Trust
Luppino’s work travels across two main realms: the realm of sound and the realm of moving images. Through these domains Luppino finds herself exploring the dimension of noise and the relationship between the viewer/listener and the artist/composer.
Her projects analyse a socio-cognitive deafness. By “deafness” Luppino means the divorce of society from immediate reality and face-to-face communication, in the age of text-based digital communication. Luppino visualises this phenomenon through the medium of moving images and by conveying the state of mind of the artist and the audience’s reaction through the transmission and perception of sound. By doing so Luppino aims to use the act of listening to illuminate this serious issue of dysfunctional communication.
Looking at the world through our ears is an immersive experience that leads us to understand the social dimension of the world. Considering that human subjectivity is constructed in the acoustic means that social interactions and psychological conditions are highly related to the acoustic environment people live in, considering that individuals respond to the tunes they are familiar with. Therefor understanding human limits of noise tolerance, cognitive- behavioural reactions and body reactions to sound is a topic of considerable interest for Luppino’s body of work.
Luppino currently lives and works in London where she specializes her studies on Fine Art/crossing media at Central St Martins School of Art and Design and Information Experience Design at the Royal College of Arts. She is a professional successful Art Director with a multi-cultural experience in Milan, Paris, San Francisco and London.
EXHIBITIONS & AWARDS
2017 – “The Doppelgänger ” interactive sound installation – London Creative Network – Space Studio London
Ensou “Liminal Light” kinetic sculpture – Wired Japan Creative Hack, Tokyo 2016
“It is All About Listening” sound and video piece – AVIFF Cannes Festival, Cannes, 2016
“It is All About Listening” sound and video piece – ASFF, Aesthetica Film Festival, Aesthetica Magazine, York 2016
“It is All About Listening” sound and video piece – FACT & Channels 2015
“In The Mind Of Immersive”sound and video triptych – Kalopsia Collective, Fringe Festival Edinburg, 2014
“In The Mind Of Immersive” sound and video triptych – RED Gallery London, 2014
“Who Am I”video piece – OFFF Festival, Webfest Italy, 2012
“Unknown Disorder” photography – OFFF Festival, Barcelona, 2012
“Arcane 8.0” Collaboration in Installation piece – FW Milan, 2012