GLOBAL CREATIVE DIRECTOR // hands on + conceptual/strategic

Danila is a multidisciplinary Creative Director. She has more than 15 years experience in ATL, Integrated Global Digital and Experiential Campaigns.

Danila established most of her career in the Luxury industry on accounts such as Giorgio Armani, Ritz-Carlton Hotel, Safilo Group, Montblanc Projets Spéciaux, the Macallan and Martell Cognac.
However, she also has a strong experience with B2B clients such as: BAT, Lloyd’s Group, Société Générale, Paris and journalism, which include a long experience at Aljazeera Media Network.

Today Danila is in charge of Huawei Global Creative Studio @Grayling. She is responsible for Global Integrated Campaigns and she oversees 15 people in the United Kingdom and Hong Kong.
She also worked for: Porsche Design, Oppo Mobile, 3 Mobile, Honk Kong Science & Technology Park, Facebook and Google.

Her personal work has been recognised numerous times at: AVIFF Cannes Festival, Fringe Festival Edinburgh; Aesthetica Film Festival; OFFF Festival; Barcelona and Wired Japan Creative Hack and Best Integrated Art Director in the United Kingdom for Creativepool Annual 2016.
Danila Luppino | Multimedia Creative Director @Grayling
Global Campaign, Digital & Experiential Design, Video & Shooting Direction

technology: Honk Kong Science & Technology Park, Facebook, Huawei Mobile, Porsche design, Intel, Blackberry – fashion/beauty/fragrances The Body Shop – Alessandra Gucci – Armani – Take 2 – Gilli Group – Anna Molinari – L’Oréal – hospitality & travel Ritz-Carlton Hotel – Jnan Polo Club – Quintessentially – Arabian Pearl Holdings – AER Blow-dry Bar, London – Mermaid Maternity Retreat, Chelsea – MarieLou&D BeautySalon NY – ADLUX (private aviation) Group – Organisme du Tourisme Tunisien – design/jewellery/eyewear Kartell design – Safilo Group – Montblanc projets spéciaux – Arabian Pearl Holdings – Picchiotti bijoux – Platinum Group – Pirelli Group – wines & spirit Campari Group – Aperol Spritz – Santa Teresa Ron – Olmeca Tequila – Glen Grant – Campo Viejo Rioja – financial/industrial/media Société Générale, Paris – Macif Insurance Paris – Canal+ – Fabacus, London – Sky TV – Sailing Channel – Aljazeera Media Network – Condé Nast – Rollingstone Magazine  – automotive Alfa Romeo – Mercedes-Benz non-profit organisations The Autism Trust


Luppino’s work travels across two main realms: the realm of sound and the realm of moving images. Through these domains Luppino finds herself exploring the dimension of noise and the relationship between the viewer/listener and the artist/composer.
Her projects analyse a socio-cognitive deafness. By “deafness” Luppino means the divorce of society from immediate reality and face-to-face communication, in the age of text-based digital communication. Luppino visualises this phenomenon through the medium of moving images and by conveying the state of mind of the artist and the audience’s reaction through the transmission and perception of sound. By doing so Luppino aims to use the act of listening to illuminate this serious issue of dysfunctional communication.
Looking at the world through our ears is an immersive experience that leads us to understand the social dimension of the world.  Considering that human subjectivity is constructed in the acoustic means that social interactions and psychological conditions are highly related to the acoustic environment people live in, considering that individuals respond to the tunes they are familiar with. Therefor understanding human limits of noise tolerance, cognitive- behavioural reactions and body reactions to sound is a topic of considerable interest for Luppino’s body of work.
Luppino currently lives and works in London where she specializes her studies on Fine Art/crossing media at Central St Martins School of Art and Design and Information Experience Design at the Royal College of Arts. She is a professional successful Art Director with a multi-cultural experience in Milan, Paris, San Francisco and London.


2017 – “The Doppelgänger ” interactive sound installation – London Creative Network – Space Studio London
Ensou “Liminal Light” kinetic sculpture – Wired Japan Creative Hack, Tokyo 2016
“It is All About Listening” sound and video piece – AVIFF Cannes Festival, Cannes, 2016
“It is All About Listening” sound and video piece – ASFF, Aesthetica Film Festival, Aesthetica Magazine, York 2016
“It is All About Listening” sound and video piece – FACT & Channels 2015
“In The Mind Of Immersive”sound and video triptych – Kalopsia Collective, Fringe Festival Edinburg, 2014
“In The Mind Of Immersive” sound and video triptych – RED Gallery London, 2014
“Who Am I”video piece – OFFF Festival, Webfest Italy, 2012
“Unknown Disorder” photography – OFFF Festival, Barcelona, 2012
“Arcane 8.0” Collaboration in Installation piece – FW Milan, 2012