SENIOR ART DIRECTOR // MULTIMEDIA ARTIST

SENIOR ART DIRECTOR // CREATIVE LEAD

I am a multidisciplinary passionate conceptual and hands on Art Director. I have 10+ years’ experience in conceptual design, atl,  digital creative content, brand experience, video/photo shooting direction and creative technology (recently specialised in VR, AI and machine learning).
I established most of my career in the Luxury industry: fashion, hospitality and jewellery and in the music industry. However lately I have been working mainly on technology clients seeking to achieve a premium look & feel – such as Huawei Mobile and Porsche Design.
In charge of artistic projects from brief till execution, strategist, conceptual, discrete and attentive to details. I am fluent in French, English and Italian (native) due to a multi-cultural experience background developed in Milan, San Francisco, Paris and London.

My main area of interest are experiential & innovation design and new trends.
I am also an active multimedia artist, working mainly on immersive environments, moving image and sound.

I currently live and work in London.

technology: Honk Kong Science & Technology Park, Facebook, Huawei Mobile, Porsche design, Intel, Blackberry – fashion/beauty/fragrances The Body Shop – Alessandra Gucci – Armani – Take 2 – Gilli Group – Anna Molinari – L’Oréal – hospitality & travel Ritz-Carlton Hotel – Jnan Polo Club – Quintessentially – Arabian Pearl Holdings – AER Blow-dry Bar, London – Mermaid Maternity Retreat, Chelsea – MarieLou&D BeautySalon NY – ADLUX (private aviation) Group – Organisme du Tourisme Tunisien – design/jewellery/eyewear Kartell design – Safilo Group – Montblanc projets spéciaux – Arabian Pearl Holdings – Picchiotti bijoux – Platinum Group – Pirelli Group – wines & spirit Campari Group – Aperol Spritz – Santa Teresa Ron – Olmeca Tequila – Glen Grant – Campo Viejo Rioja – financial/industrial/media Société Générale, Paris – Macif Insurance Paris – Canal+ – Fabacus, London – Sky TV – Sailing Channel – Aljazeera Media Network – Condé Nast – Rollingstone Magazine  – automotive Alfa Romeo – Mercedes-Benz non-profit organisations The Autism Trust