GLOBAL CREATIVE DIRECTOR // hands on + conceptual/strategic

Both left and right brained. Dani is a multidisciplinary Creative Director with + 15 years’ experience in ATL, Integrated Global Digital, Experiential Campaigns, and broadcasting.

Coming from a luxury background, Dani’s career has evolved mainly in tech, medtech (including health & wellbeing), innovation and broadcasting on accounts such as Olympus medical, Meta, Porsche Design, Oppo Mobile, 3 Mobile, Hong Kong Science & Technology Park, Google, LinkedIn, Huawei, Lundbeck, Hologic and Al Jazeera Media Network.

Being very strong in creative strategy and storytelling, Dani often guides clients in taking all necessary steps to grow engaging brands and have an impact.

After a lengthly experience in global creative ATL and experiential agencies and since the event of the pandemic, Dani has been building integrated creative studios – at the intersection of Social Media, Film, Marketing and PR at Grayling – 2 Global Integrated Studios (UK and APAC) for 2 global tech: Meta and Huawei – and at Brands2life on global tech, medtech and fintech.

Dani’s personal work has been recognised numerous times at: AVIFF Cannes Festival, Fringe Festival Edinburgh; Aesthetica Film Festival; OFFF Festival; Barcelona and Wired Japan Creative Hack and Best Integrated Art Director in the United Kingdom for Creativepool Annual 2016.

medtech & health & wellbeing: Olympus Medical, Lundbeck, Hologic, Galderma, Perrigo technology: LinkedIn, Vodafone, Honk Kong Science & Technology Park, Meta, Huawei, Porsche design – fashion/beauty/fragrances The Body Shop, Take 2,  Gilli Group, Anna Molinari – L’Oréal – hospitality & travel Ritz-Carlton Hotel, Jnan Polo Club, Quintessentially, Arabian Pearl Holdings, Mermaid Maternity Retreat, Chelsea, MarieLou&D BeautySalon NY, ADLUX (private aviation) – design/jewellery/eyewear Kartell design, Safilo Group, Montblanc projets spéciaux, Arabian Pearl Holdings, Picchiotti bijoux, Platinum Group, Pirelli Group – wines & spirit Pernod Ricard: Chivas Brothers, Martell Cognac – Campari Group: Aperol Spritz, Santa Teresa Ron – Diageo: Olmeca Tequila, Glen Grant, Campo Viejo Rioja, JW – financial/industrial/media Société Générale – Macif Insurance – broadcasting Sailing Channel, Aljazeera Media Network, Rollingstone Magazine  – automotive Alfa Romeo – Mercedes-Benz – Porsche non-profit organisations The Autism Trust


Luppino’s work travels across two main realms: the realm of sound and the realm of moving images. Through these domains Luppino finds herself exploring the dimension of noise and the relationship between the viewer/listener and the artist/composer.
Her projects analyse a socio-cognitive deafness. By “deafness” Luppino means the divorce of society from immediate reality and face-to-face communication, in the age of text-based digital communication. Luppino visualises this phenomenon through the medium of moving images and by conveying the state of mind of the artist and the audience’s reaction through the transmission and perception of sound. By doing so Luppino aims to use the act of listening to illuminate this serious issue of dysfunctional communication.
Looking at the world through our ears is an immersive experience that leads us to understand the social dimension of the world.  Considering that human subjectivity is constructed in the acoustic means that social interactions and psychological conditions are highly related to the acoustic environment people live in, considering that individuals respond to the tunes they are familiar with. Therefor understanding human limits of noise tolerance, cognitive- behavioural reactions and body reactions to sound is a topic of considerable interest for Luppino’s body of work.
Luppino currently lives and works in London where she specializes her studies on Fine Art/crossing media at Central St Martins School of Art and Design and Information Experience Design at the Royal College of Arts. She is a professional successful Art Director with a multi-cultural experience in Milan, Paris, San Francisco and London.


2017 – “The Doppelgänger ” interactive sound installation – London Creative Network – Space Studio London
Ensou “Liminal Light” kinetic sculpture – Wired Japan Creative Hack, Tokyo 2016
“It is All About Listening” sound and video piece – AVIFF Cannes Festival, Cannes, 2016
“It is All About Listening” sound and video piece – ASFF, Aesthetica Film Festival, Aesthetica Magazine, York 2016
“It is All About Listening” sound and video piece – FACT & Channels 2015
“In The Mind Of Immersive”sound and video triptych – Kalopsia Collective, Fringe Festival Edinburg, 2014
“In The Mind Of Immersive” sound and video triptych – RED Gallery London, 2014
“Who Am I”video piece – OFFF Festival, Webfest Italy, 2012
“Unknown Disorder” photography – OFFF Festival, Barcelona, 2012
“Arcane 8.0” Collaboration in Installation piece – FW Milan, 2012