Creative & Strategy Director
Global Tech, Health & Wellness, FMGC, Luxury
As a globally experienced Creative Director with a strong strategic approach, I craft impactful brand narratives across all funnels
through storytelling, integrated campaigns, experiential, and PR activations (earned).
Ogilvy-trained, my career spans luxury, global tech, FMCG, health & wellbeing, and broadcasting.
In senior leadership roles, I’ve built high-performing teams, aligned stakeholders, lead successful pitches and driven strategic decisions.
As a citizen of the word fluent in French, Italian, and English, I have significant experience working with EMEA, NA, APAC and the MENA region,
including building Huawei’s global department across London, Hong Kong, and Singapore and supporting Al Jazeera shows’ studio design in both London and USA.
As an active multimedia artist, I am very close to culture and sub-culture, I navigate multiple medium and focus on experience and engagement.
Currently leading brand activations and global integrated at Live & Breathe, I also mentor young creatives at Somerset House.
CLINTS LIST: Health & Wellness: Olympus Medical, Perrigo Nythol Herbla, ella One, Niquitin, Galderma, Hologic Global tech: Oppo, Three, Huawei, LinkedIn, Google – Luxury: Porsche Design, The Body Shop, Alessandra Gucci, Take 2, Gilli Group, Anna Molinari, L’Oréal, Ritz-Carlton Hotel, Jnan Polo Club, Quintessentially, ADLUX (private aviation) Group, Safilo Group, Montblanc, Picchiotti bijoux, Platinum Group – FMGC: Nestle Garden of Life, Campari Group, Aperol Spritz – Santa Teresa Ron – Diageo, Olmeca Tequila , Glen Grant, Campo veto Rioja – Finance: Qlik, Lloyds Group, Société Générale, Paris – Macif Insurance Paris – Broadcasting: Sky TV – Sailing Channel – Aljazeera Media Network – Condé Nast – Rollingstone Magazine – Automotive: Alfa Roméo – Mercedes-Benz – Citroën – Non-profit organisations: The Autism Trust
As a multidisciplinary artist, I’m fascinated by how todays’ environment shapes social interactions and psychological states.
Through the act of listening and by facilitating stillness, immersive visual and sonic experiences, I examine cognitive and physical responses
to multiple stimuli with the aim of bringing awareness, inspiring balance, mindfulness, and conscious choices.
Based in London, I’ve studied Fine Art at Central Saint Martins and Information Experience Design at the Royal College of Art.