CREATIVE DIRECTOR // MULTIMEDIA ARTIST

A multidisciplinary CD with 17 years of experience in building brands. My journey began@RollingStone Mag and @Versace, before moving into advertising in Milan.
I am Ogilvy trained. I’ve worked and lived internationally, crafting ATL, global integrated campaigns, SoMe (earned and owned), experiential and PR activations (mainly earned) for most top-tier brands – you name it.

With roots in journalism, strategy led agencies and the luxury industry, I have a constant focus on creative strategy, prioritising storytelling over aesthetics yet also an annoying sharp eye for detail.
With rich history in cross-disciplinary design and multimedia art (RCA had strong impact on me), I still deeply miss the arts. Juggling disciplines means I’ve learned to thrive on structure and process – and when those lack, I try to build them. So, lately I have been mainly focusing on growing both brands and departments (internationally), facilitating cross-team collaboration and working on pitches.

Life is about balance for me: shaolin, yoga, skateboarding, swimming, behavioural science (important for engagement) and… therapy.

Currently, I work at Live & Breathe on the conceptual integrated side of the business (brand activations and CX), I mentor emerging creatives at Somerset House (an honour!) and just came back from a wonderful Ashtanga and Hatha yoga training in India this December. Namaste!

medtech & health & wellbeing: Olympus Medical, Lundbeck, Hologic, Galderma, Perrigo technology: LinkedIn, Vodafone, Honk Kong Science & Technology Park, Meta, Huawei, Porsche design – fashion/beauty/fragrances The Body Shop, Take 2,  Gilli Group, Anna Molinari – L’Oréal – hospitality & travel Ritz-Carlton Hotel, Jnan Polo Club, Quintessentially, Arabian Pearl Holdings, Mermaid Maternity Retreat, Chelsea, MarieLou&D BeautySalon NY, ADLUX (private aviation) – design/jewellery/eyewear Kartell design, Safilo Group, Montblanc projets spéciaux, Arabian Pearl Holdings, Picchiotti bijoux, Platinum Group, Pirelli Group – wines & spirit Pernod Ricard: Chivas Brothers, Martell Cognac – Campari Group: Aperol Spritz, Santa Teresa Ron – Diageo: Olmeca Tequila, Glen Grant, Campo Viejo Rioja, JW – financial/industrial/media Société Générale – Macif Insurance – broadcasting Sailing Channel, Aljazeera Media Network, Rollingstone Magazine  – automotive Alfa Romeo – Mercedes-Benz – Porsche non-profit organisations The Autism Trust