Chivas Brothers

Brand Repositioning | Employee Engagement Campaign | Integrated @ Siegle + Gale

We were entrusted with redefining Chivas Brothers’ corporate brand purpose, addressing the initial challenge of a lack of clear purpose and
a strong divide between marketing in Hammersmith, London, and manufacturing in Scotland, two distinct worlds united by the same bold Scottish spirit.
Through workshops with CB employees, we co-created a purpose that resonates with the new C-suite’s vision and company values.
Additionally, we assisted in introducing the new leadership and crafted a visionary omnichannel  integrated campaign
that reshaped their entire communication strategy, ensuring a unified message across all channels.