HUAWEI G2 WATCH FIT
Global Launch Campaign | SoMe (owned & earned) @ Grayling London
During lockdown, many sought to regain control by becoming more active, and we were tasked with teasing the launch of a groundbreaking smartwatch.
To address this, we positioned the product as a gateway to a new lifestyle, using the tagline “Reframe” to inspire consumers to rethink how they approach sports.
We brought this concept to life through two stop-motion films, showcasing characters undergoing transformation.
