Ogilvy-trained with +15 years of experience, I’ve built brands across ATL, SoMe, experiential, and PR activations.
As a cross-disciplinary thinker, I balance strategy, creative, and execution across the full funnel, growing brands, teams, and processes internationally.
Global Launch Campaign | SoMe (owned & earned) @ Grayling London
For the global launch of the G2 Pro Fitness Watch, we brought Huawei’s Jungle watch face to life with a stunning 15-second 3D animation, immersing viewers in an adventure that inspires exploration. This small yet impactful piece of social content was so well-received that it was featured by CEO of Consumer Business Richard Yu during the official worldwide keynote, alongside major ATL campaigns. The concept, Explore More, resonated with audiences, and on the day of the launch, the video reached an impressive 7 million views, showcasing the power of creativity in engaging and inspiring exploration.